National Program for Rural Development

2014-2020, sM 16.4.a

Developing local markets based exclusively on short supply chains
to support the marketing of fruit in the Crisana region

Partnership project:

Project leader ASOCIATIA PENTRU CERCETAREA SI PROMOVAREA PRODUSELOR AGROALIMENTARE CRISANA

Partener 1: ASOCIATIA CLUSTERUL AGRO-FOOD-IND NAPOCA

Partener 2: S.C. AGROALIMENTARE CRISANA S.R.L.

Partener 3: S.C. FOOD TRANSILVANIA MARKET S.R.L.

Partener 4: S.C. FRULIV S.R.L.

Partener 5: S.C. PROTOTERA S.R.L.

Partener 6: TOMMASI FRANCESCO EMILIO PFA

Partener 7: UNIVERSITATEA DE STIINTE AGRICOLE SI MEDICINA VETERINARA CLUJ-NAPOCA (USAMV CLUJ-NAPOCA)

Partener 8: UNIVERSITATEA DIN ORADEA

Project implementation time: 21 months (implementation started in June 2017)

PROJECT OBJECTIVES:

Overall Objective:

  1. The overall objective of the project is to stimulate cooperation among local actors for the development of local markets, based exclusively on short supply chains, in order to support the marketing of fruit from the Crisana region.

Specific objectives of the project

  1. Consumer awareness of the importance of local consumption.
  2. Strengthen the short chain created by the proposed partnership by purchasing a refrigerated vehicle and offering commercial benefits to the members of the partnership, such as product freshness and lack of stock breaks.
  3. Increasing the added value of the fruit marketed by the partnership by creating 5 own brands of identity for 5 regions in Bihor county.

Project value: 605.472,00 lei