Cold-Pressed Oils – Tradition from the Heart of Transylvania

General:

• The general objective of the project is to stimulate cooperation among local actors to establish a local market exclusively through a short supply chain for marketing cold-pressed oils, within 21 months from the signing of the funding contract.

Specific:

• Development and promotion of a short supply chain between partners acting as farmers and the lead processor of the partnership;
• Raising consumer awareness about the importance of consuming products from short supply chains/local markets through online and offline promotional campaigns;
• Strengthening the competitive position of the partnership members and consequently consolidating the short supply chain and local market.

For the implementation of this project, a partnership consisting of 3 members was formed:

• Taf Presoil SRL;
• Solex SRL;
• Agro-Food-Ind Napoca Cluster Association.

• Activities related to the smooth running of the partnership:
  • Coordination and management of the partnership;
  • Reducing the financial pressure on the trader by covering during the implementation period the costs of renting agricultural machinery, IT equipment, and marketing stands.
• Conducting an online and offline promotional campaign for the partnership, the concept of the short supply chain, local market, and the products to be marketed;
• Organizing events to promote the partnership.