“Development of local markets, based exclusively on short supply chains, in order to support fruit trade in the Crișana region”
National Rural Development Program 2014-2020
June 2017 – February 2019
The project was carried out in partnership with 8 partners:
- Agrialimentare Crișana SRL,
- Food Transilvania Market SRL,
- Fruliv SRL,
- Prototera SRL,
- Tommasi Francesco Emilio PFA,
- USAMV Cluj Napoca,
- the University of Oradea.
The general objective of the project was to stimulate cooperation between local actors for the development of local markets, based exclusively on short supply chains, in order to support fruit trade in the Crișana region. The activities of the project involved raising consumer awareness of the importance of consuming local products, strengthening the short chain created by the proposed partnership by purchasing a car equipped with a refrigeration system and offering commercial benefits to members of the partnership, such as freshness and lack of outages, aswell as increasing the added value of the fruits marketed by the partnership by creating 5 own identity brands for 5 regions in Bihor County.